Compared with what?
Previous period, paid-heavy mix, client baseline, or pre-release record. Every growth figure uses a stated comparison.
Fractional SEO director results
Fractional SEO case studies with business outcomes.
Evaluate Dennis Shirshikov as a fractional SEO director through the problem, work, timeframe, search response, buyer behavior, business result, measurement source, and limits attached to each case.
Six anonymized engagement records
Choose a result. Read what had to be true.
Client names remain private. Industries, work, baselines, timeframes, and limits stay specific. The animated line connects exact start and end states; the illustrative intermediate movement shows direction where month-level data was unavailable.
Programmatic SEO · Vacation rentals
Every new listing became another useful search surface.
- Problem
- A vacation-rental marketplace needed to win destination demand against incumbents spending roughly 100 times more.
- What changed
- We rebuilt destination and property indexation so inventory, templates, canonicals, and page utility improved together while thin URLs stayed controlled.
“We stopped thinking of SEO as a marketing channel. It is now the substrate the marketplace runs on.”
Reported result+96% organic sessions YoY12 months
Reported start and end states are exact. The illustrative path shows direction where month-level source data was unavailable.
3.1Mmonthly organic impressions at peak
−38%blended booking-acquisition cost vs. the prior paid-heavy mix
4.8×measured ROI at month 12 against retainer cost
Fractional SEO director measurement
How a fractional SEO director proves business results
A complete evidence record connects the released work, search response, buyer behavior, and business value. Each stage uses a defined source and baseline.
- 01
Released work
A crawl change, release, page system, research program, authority workflow, tracking repair, or conversion path with an owner and date.
- 02
Search response
Indexation, rankings, answer visibility, qualified query coverage, clicks, or organic sessions read against a defined baseline.
- 03
Buyer response
Submissions, demos, bookings, listings, licenses, or another action that the business can identify and review.
- 04
Business value
Pipeline, revenue, acquisition cost, margin, transaction volume, or a decision driven by the economics.
How I keep the claims honest
Every claim keeps its baseline, source, and limit.
Peak traffic stays a peak. Transaction volume stays distinct from revenue. Assisted actions stay distinct from closed deals. Modeled forecasts stay labeled as models.
Which record owns the claim?
Search Console, analytics, CRM, transaction record, client attribution, or a model. Different systems answer different questions.
Where does the evidence stop?
Conditions stay attached so each historical result keeps its proper scope and context.
Review your SEO evidence with Dennis.
I will build the case from the facts you can verify, then show where the measurement is strong, weak, or missing before the work begins.